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How To Write Standout Subject Lines
Each day I wake up to another email marketing orgy in my inbox. While I was sleeping, 79 new emails found their way into there. And it’s a mess. Urban Dictionary word of the day all up against...
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3 Keys To Creating Highly Clickable CTAs
If you like telling people what to do, you’ll love writing CTAs. What’s a CTA? Calls to action are phrases that compel readers to respond to an offer. You’ll find them all over the web, in emails,...
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OMG. 90% Of Travelers Use Their Smartphones On Vacation
We’ve all been there. You’re deep in the ruins of Roman Emperor Diocletian’s palace and you need a smoothie. So, you pull out your phone hoping Jamba Juice has somehow made it to Croatia, or that...
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buuteeq Bags Perk of The Year at 2014 GeekWire Awards
Gregory Bryan of Kibble & Prentice presents buuteeq CEO, Forest Key, with the 2014 Perk of the Year Award. Last night GeekWire confirmed what we buuteeqers have long known and relished bragging...
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How To Manage Millennials In The Workplace
How will you know when the Millennials have finally taken over your office? The disappearance of all paper whatsoever? Casual Fridays every day? The widespread acceptance of “Hey dude” as a...
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Your Bookers May Be Pantless …
Or otherwise indisposed. Why? Because most of the mobile audience is chillaxing at home when they research travel. Fuzzy slippers, rollers, eating marshmallow fluff straight out of the jar … You...
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Does Your Brand Appeal To Independent Women?
I blame Destiny’s Child. The 2000 hit “Independent Women Part I” made a big impression on me as a youngster. Question: How’d you like this knowledge that I brought Braggin’ on that cash that he gave...
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Experience-Seeking Millennials Now Top Travel Spenders
Who’s living in a material world? Not Millennials. According to a new MMGY Global study, the 18-to-35-year-olds known for valuing experiences over things are expected to spend incrementally more on...
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5 Pro Tips From Content-Creation Demigod Janet
Jan Rodriguez reigning over Mendocino County and its finest content, along with her husband. For not having any formal writing training, Jan Rodriguez certainly has figured out a key trick of copy...
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Q&A With Hotel Consulting Colossus Joel Rosen
Joel Rosen has been consulting hotels across the globe longer than some of us at buuteeq have been on the planet. Author, lecturer, and all around expert on all things hospitality from golf course...
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What Hotel Marketers Can Learn From The Pumpkin Spice Latte
In an affront to gourds everywhere, this year my local chain coffee shop started steaming up Pumpkin Spice Lattes on a balmy August 27th. I remember when pumpkins were respected harbingers of autumn;...
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How To Write Standout Subject Lines
Each day I wake up to another email marketing orgy in my inbox. While I was sleeping, 79 new emails found their way into there. And it’s a mess. Urban Dictionary word of the day all up against...
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Tell Your Hotel’s Unique Story
Now that you’ve identified your audience, attracting and keeping them starts with telling your story like no one else can. Visitors are looking for an authentic experience they’ll remember forever,...
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New Year, New Hotel
Oh hey. I didn’t see you there. I’m a hotel and I have no eyeballs. I do, however, have hopes and dreams and seriously outdated carpet, so I wanted to take a minute to talk through my resolutions for...
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1920s Charm Meets Modern Hotel Management At Seattle’s MarQueen
The timeless interior of the elegant MarQueen Hotel. You could say that the MarQueen Hotel has always been one to recognize an opportunity to innovate. Built in 1918 as the Seattle Engineering...
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A Digital Marketing Renaissance For Seehotel Töpferhaus
Situated on the idyllic Bistensee Lake in the Hüttener Berge nature reserve, it’s easy to see why Seehotel Töpferhaus is something of a local treasure in Germany’s northern SchleswigHolstein region....
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Do You Really Need That Dazzling Property Website?
Life is full of tough choices. Allow yourself one more cat video, or get back to work? Wear slacks to the office, or what technically count as yoga pants? Wash your dishes on the regular, or straight...
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Yes, BookingSuite Websites Work With All Booking Engines!
One huge benefit of using BookingSuite’s software solutions is that our websites work with all booking engines. That’s right, all of them. If your nephew hacked together a booking engine in your...
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Forget Paris. Boutique Destinations Are Where It’s At
While the beauty of Dubrovnik is undeniable, it’s just a little bit less so during peak seasons when every cobblestone street is packed with gelato-licking tourists. When I visited during August two...
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Does Your Hotel Really Need a Blog?
Ah, blogging. As the editor of this blog, I live with constant anxiety. Am I posting often enough? Why is no one sharing this great post? Are any of these comments not from my mom? Despite the heavy...
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